Targeted web site traffic A primer
How do you use Seo to rise higher in the search results? First, you select the keywords to target. Ranking well for a general term like "coffee" is everyone's dream, but almost impossible to do; you will probably find that the more specific the keywords, the easier it is to rank well. "Coffee beans" is a more specific keyword, but "Blue Mountain coffee beans" is better, and "roasted Blue Mountain coffee beans" is excellent. When competition is too high, you may need to use an even longer keyword phrase, like "roasted Blue Mountain coffee beans mail order. " Once you know which keywords you want your site to target, optimize each page to target a single keyword apiece.