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For example, does your site need constant supervision? If you are running pay per click advertising and do not have much experience at handling PPC campaigns, daily professional supervision of your site is essential. If you are in a highly competitive niche in which search engine rankings are volatile, you may need monthly, weekly, or even daily site tracking. On the other hand, if you do not use pay per click advertising or are in a more stable niche, you may need only a one time tuneup plus adjustments every few months to a year. Seo packages that involve regular tracking and oversight are more expensive than less intensive packages, so a package that requires less of the SEO firm's attention may be well within your budget. If you are on an especially tight budget and in need of affordable SEO, you may be able to get good results from a single tuneup.