Online thank you cards, exploring the topic
The company was also responsible for introducing expressive free form poetry to their cards, replacing the traditional, formal rhyming messages used up to that point. Blue Mountain Arts introduced the electronic greeting card to the world when they launched their free e card website in 1996. The concept was a natural extension of the Schutz family practice of communicating with their college age son through electronic messages and greetings. Once again, Blue Mountain cards, through its e cards line, was an innovator. Their cards were free, and they allowed the sender to insert personal greetings rather than use a stock message.