Big box stores, exploring in depth
Circut city has always taken initiatives to show its creative and innovative ideas. The first core competency of the company is its flexibility and it is evident from the initiative takes by the company in 2007, when it terminated 3400 highly salaried employees through a transformation program. These employees were those who were earning very high salaries. This has increased the revenues of the company by many folds and resulted in the market share loss of the competitors. Secondly, the company introduced Multi Channel integration strategy as its innovation initiative.